On the shoulders of giants
Martin Orsyn is traditional Champagne with a modern style, distributed by the Hausbrandt brand.
Available in Tradition, Rosé, Grande Réserve, and Millésime, it uses only selected grapes from the Reims hills, refermented in the bottle using the strict méthode champenoise.
For the launch of the Champagne, Hausbrandt turned to Propaganda to design the packaging, carry out a photo shoot, produce the brand video, and build the website. Our collaboration then continued for the Martin Orsyn Summer Tour with an illustrative landing page and full social coverage throughout the event.
An explosion of color
The modern style of Martin Orsyn bursts into an explosion of colors: the label hues are as vibrant as the Champagne’s aromas and the aperitifs it stars in. Sinuous lines freely wrap the capsules, giving the entire bottle a sense of motion.
The four colors identify each cuvée and echo its distinctive character: blue represents the superior quality of Grande Réserve, pink the lightness of Rosé, green the nature of Tradition, and gold the exclusivity of Millésime.
Modern labels for a traditional Champagne
Around the neck, the capsule fits perfectly, becoming one with the bottle’s lines. Colored silhouettes—keyed to each cuvée—swirl alongside others with brilliant gold gradients, giving the range the visual dynamism of a modern wine.
At the top of the capsule, the Martin Orsyn logo stands out.
A sparkling web-site
On the homepage of martinorsyn.it, a video alternates scenes of gala toasts with shots of Martin Orsyn bottles and the paint pours that inspired their colors.
Further down, the four bottles are proudly displayed against color backgrounds which, combined with the capsule and label hues, evoke the aromas of the four Champagnes.
Clicking each bottle opens its technical sheet: alongside information on blend, bouquet, and suggested pairings are close-up photos of bottle details, while the signature colors, more vivid than ever, complete the picture.
Cheers!
For the Martin Orsyn Summer Tour, we followed the Martin Orsyn–branded FIAT 500 across Italy, creating fresh content for the brand’s social channels.
Together with Martin Orsyn, we toasted the summer, discovering magical places made even more special by a fine glass of Champagne.
The perfect balance
Thanks to Hausbrandt’s trust, together we brought to life a unique Champagne with a lively, original character.
From the creativity of our Pack unit came the explosion of colors defining the packaging—labels and capsules.
From our photographer’s vision came the photo shoot and the brand video, which now populate the website, developed by the Digital team, later the trusty squire for the Summer Tour as well.
From the collaboration between a leading food brand and an idea-rich agency came Martin Orsyn—traditional Champagne with a modern style.
